MUSIC

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Throughout 2015-2017 at Syracuse University, I worked on iHeart Media's campus station, WJPZ-FM as the research director and on-air personality. My position as Research Director focused on monitoring data analytics, analyzing key publics, conducting surveys, adjusting to key trends, and organizing promotions and marketing strategies, including contests for on-campus events, ‘Mayfest’ and ‘Block Party’. I executed these projects by establishing close relationships with listeners through community engagement, focus groups and a very active social media presence.